The new website makes it easier for online users to navigate their way around the site and view the full portfolio of products offered by Conservatory Outlet and its network of high calibre home improvement companies including the latest conservatories, orangeries and energy efficient double glazing.

Their product range offered by Conservatory Outlet is ever expanding and currently consists contemporary orangeries, modern conservatories newest product glass extensions, also know as Veranda conservatories.

The company believes that the 21st Century home improvement buyer starts their search online when they want to extend their home or change their windows and doors. The site has been created with this in mind as locating their 23 showrooms, ordering brochures, contacting the company and obtaining quotes has been made simpler than ever before. Imagery has also been enhanced so that users can get a better feel as to whether certain products will suit their home just by viewing the website.

Updated content has been added on each individual product range to ensure that the site is as informative and appropriate as possible for those who visit. Testimonials from a selection of Conservatory Outlet customers have been incorporated around the site as the company highly values customer feedback and receives over 90% of its business through recommendations.

The blog area of the site will also be updated on a regular basis with company news and relevant industry comments to help keep visitors informed of what is currently in vogue within the home improvement sector and to help their decision making process that little less complex.

You can view the new website at www.conservatoryoutlet.co.uk

The doors referred to are of course French doors. They can help extend the space available in a living room as it allows you to combine it with your garden area when you leave the doors fully open. The doors themselves will take up little space in your home and when closed shut they will protect you from any sort of extreme temperatures. If you are a green fingered type of person, then the doors will also give you better available access to your garden area, something which is extremely handy during the summer time.

Not only will the outside of the doors offer a great refreshing colour, but the interior of the doors is also coloured so you can be sure of a new look indoors too. Whereas, patio doors only slide from side to side, French doors will open outwards, so as you can imagine they will let in more ventilation and fresh air. They will make your living room feel really airy, which is such a nice feeling when you fancy sitting down in your favourite chair with a book in your hands.

If you want to increase living space in your home in a different way, then conservatories can offer you a separate area in which you can lounge and relax.

If you were to instead to have double glazing and replacement windows installed, you will find that they usually provide better protection than your old windows do. This is because with two panes of glass, people will find it much harder to force the windows and they are also sealed extremely tightly. They are also commonly internally glazed, meaning that the window cannot be removed from the outside of the property, something that will confuse even the most cunning of burglars.

If an insurer were ever to come and pay a visit to your home, they will look on the property much kindly if double glazing is installed, as they would assess that disruption at the home would be less likely. Potential buyers also usually prefer to move into a home which already has it installed, avoiding the hassle of having to get it installed themselves. There are a huge variety of window designs, so make sure you choose the design that most suits your home.

Like most conservatories, a new set of windows can really enhance the appearance of a home all on their own. People really will notice the difference when they see them present within your home, both on the outside and inside if they pay you a visit.

Whatever your preference you need to choose wisely if you want to gain extra living space that will greatly enhance the value and style of your home.

The alternative can be be a leaking eyesore so it is always sensible to carefully choose quality products and service to the highest safety standards. When it come to choosing a location there are many factors to consider, such as the amount of sunlight your conservatory will receive and convenience of access.

You also need a conservatory or orangery in keeping with the style of the house or garden, with double glazing windows, heating and ventilation other important considerations. Those thinking of filling the conservatory with plants may consider a water tap or maybe even a small pond or fountain. To consider such options have your conservatory has been built is far more expensive.

It is all too easy to go with the conservatory or orangery style you’ll find on a glossy brochure, but find out what other conservatory styles are available in a showroom. Consider to that this is a place where you plan to spend a lot of time, be that pottering with plants or enjoying a leisurely evening with a glass of something refreshing.

Maintenance and safety of your conservatory or orangery are also important and don’t ignore security. Ensure the conservatory or orangery design does not allow glass to be removed easily. PVC doors should be lockable and consider window locks. Finally there are many finishing touches to consider for your conservatory or orangery, from the choice of flooring, lighting and window blinds.

So why not visit a Conservatory or Orangery showroom and ensure you end up with exactly what you want, because the result will be an addition to your home that you can enjoy for many years to come.

How to personalise your orangery or conservatory?
There are lots of designs available on the market, and at Conservatory Outlet we have something to suit your current home. You can choose the layout and features that fit your home perfectly, choose from the great range of windows and doors, all designed in keeping with your current features. The designs can range from rather basic to extremely elegant and exotic. You are creating an extra room by adding a conservatory, increasing the appeal and the value of your home, so ensure the conservatory you choose is in keeping with your home.

With a wide range of colours to chose from you can customise your orangery or conservatory to fit in nicely with your home, Conservatory Outlet can provide you with the right colour that you want. Our colour contrasts are both for the traditional and the modern look, ranging from widely acclaimed brilliant white to rich wood and golden oak wood grain effects.

You can also personalise the roof of your orangery or conservatory with either manual or automatic roof vents to allow for better air circulation. There are mainly two types of conservatory roofs available in the market – glass and polycarbonate. The glass roof designs offer a striking blend of style and quality that is durable. You can also choose self cleaning glass, which is available in tinted coloured finishes for better solar control, comfort and shelter.

On the other hand, the polycarbonate roofs are the traditional option, having been produced for a long time. Most people also prefer double glazed polycarbonate units, which are light in weight, have heat insulation properties and are affordable.

To personalise the glass of your orangery or conservatory, you can give it a final finishing touch in your own style. Conservatory Outlet provides a wide range of double glazing windows, available in attractive colours and designs. You can choose bevelled glass, which gives it stylish and elegant look. Coloured glass is also available in a variety of attractive shades to add a border or attractive patterns. For personalising your conservatory, getting all your requirements in one place is very important. No matter how detailed and particular you are the designers at Conservatory Outlet can provide you a conservatory to the look you want.

“March has been a record month for conservatories and double glazing, the best we have ever had.”

How many companies in the conservatories and double glazing market can say that, truthfully? So when Matthew Glover, managing director of Conservatory Outlet made the claim, was I hearing yet another double glazing salesman’s extravagant verbiage?

Matthew Glover does not fit the image of the archetypal double glazing salesman. In fact he strikes one as being unassuming, thoughtful and even cerebral, the instinct to trust this man coming out strongly. So what does he have to back up his claims, which in fairness come from Matthew as being simply conversation rather than any ‘sell’.

“Our sales are up by 25.5% for quarter 1 compared to a similar period last year,” explains Matthew. “Granted it was a poor period generally but compared to 2008, we were ahead by 47% so we are seeing consistent year on year growth.

“But March has been a record month for us; the sales leads generated through our web sites grew by 41% and our conversion rate has been excellent too; homeowners appear to be actively looking. This growth is due to retail sales through our network showrooms.”

The Internet is a key part of Conservatory Outlet’s marketing support offer for its dealers which is regarded as one of the best in the business, including as it does a full Internet provision through its own web site in addition to custom web sites for its dealers. Search engine optimisation is the key however, with continuous activity taking place to ensure Conservatory Outlet and its dealers are continually at the top of all the major search engines, usually topping all of the big national retailers. Television and other advertising support is provided, together with high quality lifestyle brochures and advertisements.

However, appointed dealers must bring something to the party, explains Matthew: “A Conservatory Outlet dealer must show us that they understand retail and are enthusiastic and ambitious. A showroom is essential as is a commitment to undertaking marketing to complement what we do for them. We provide the framework for this also however.”

Sales have grown organically and are already being compounded by a drive for new dealers to spread the reach of Conservatory Outlet nationally: “Frankly we are wasting leads as our core internet activity reaches all corners of the UK. Our latest dealer, Housemaster based in Hertfordshire, enjoyed a huge number of fresh sales leads when he joined us earlier this year and we have many other areas where we can pass on the best leads available.”

I believe him: Matthew is a very credible operator and his command of how to market and sell conservatories is very impressive, as his stats – but more importantly sales – continue to prove.

One of our stylish conservatories can be installed in no time at all and can bring a whole new dimension to your home, extending your living space and offering you a number of opportunities of how to use it. You could use it as an extra living room, a games room or even your own personal gym. If you are green fingered then why not have a set of French doors installed within it so that you can have easier access to your garden, ideal during those long, hot summer months.

You could even separate your conservatory into two rooms if you are torn between two different ways of utilising it. Our P-Shape conservatories, so called due to their shape, provide you with the option of splitting your conservatory into two sections should you so require.

Another great way of making your home a nicer place in which to live is by having double glazing installed. All our windows, whether you choose casement, tilt and turn or sashed windows, are composed of uPVC which means that any adverse outside weather is unlikely to be able to get into your home, making for a warmer environment.

Call us free on 0800 915 8844 or visit one of our showrooms local to your home and do not let the recession break your heart as well as your bank.

Conservatory Outlet is widely regarded to be a Yorkshire and Northern-based outfit. However, a recent push by the company’s managing director, Matthew Glover, resulted in widespread interest from companies based in the south.

Clive Brimmell, owner of Hertfordshire’s based Housemaster Home Improvements decided to join the network after learning that Conservatory Outlet was generating leads for the southern half England that didn’t have local member companies available to service them.

After Housemaster Home Improvements was able to prove its credentials as a competent retail company – including owning a showroom – Conservatory Outlet built a modern website (www.housemasterhome.com) for the company, which immediately started to generate business and sales enquiries from website visitors throughout Hertfordshire & Bedfordshire searching for the latest conservatories, orangeries and energy saving double double glazing and doors for their home.

As a result, Housemaster Home Improvements’ first month brought in approximately £250k, compared to £160k for February 2009, knocking aside any worries brought on by a recession.

The rest of the network also has good news to celebrate: leads generated by Conservatory Outlet increased by 32% in February this year when compared to February 2009.

“The internet is a primary generator for conservatory leads,” said Matthew Glover. “People click onto our high ranking websites long before they consider visiting showrooms or inviting round a surveyor.

“By being part of the Conservatory Outlet network, companies like Housemaster Home Improvements are guaranteeing far more interest in their product range from conservatories, orangeries to the latest energy saving double glazing windows and doors.

“What’s more we have proved that it works by generating almost a third more leads this February than we did in February 2009.”

Find out more about Conservatory Outlet at www.conservatoryoutlet.co.uk or freephone 0800 915 8844 today!

Clearview installs, on average, 60 conservatories a month with a sales value of £7.5 million last year through its established branches in Leyland, Lancashire and Holmes Chapel, Cheshire. The Warrington branch opened earlier this year is confidently expected to boost the company’s sales by a further £2.5 million in its first 12 months.

Such growth would be impressive under any conditions but with conservatory sales falling off a cliff over the past three to four years, it is quite remarkable. And yet according to sales director Chris Mitchell there are no miracles behind such prodigious growth: “Sorry to disappoint you but there are no big secrets behind our success; and to use a cliché it is down to professionalism – doing what any company should be doing but, I guess, doing it very well. Our combined experience has allowed us to avoid the pitfalls and growing pains that other start ups may experience, which means of course that there has been no learning curve.”

Another key element in the company’s success, says Mitchell, is its membership from day one of the Conservatory Outlet network: “We needed a first rate marketing and promotional campaign. Obviously we had several options including of course the development of our own strategies. We also looked around the market place to see what others were doing, what was successful and of course, what was not. We were aware of Conservatory Outlet and that it was a sort of networking operation and we were very impressed with what we saw.

“It appeared to be a sort of franchise, although on closer inspection there are no fees or tie-ins and we were able to retain our own identity as well as utilising the Conservatory Outlet brand. Our commitment to Conservatory Outlet was to buy product from them – all of our windows – for which in return we could tap into what we believe is in many respects the best retail marketing operation in the UK window and conservatory business.”

Clearview supplements the marketing it receives as part of the Conservatory Outlet network with its own television advertisements and extensive promotional activity across the region, in addition to local support for each store. “We do spend a considerable amount of advertising and promotion,” says Mitchell. “Advertising still works, although the way in which we advertise and promote ourselves is very different from when I began in the industry. The Internet is now a major factor in our lead generation.”

One of the key benefits that Clearview and other network members enjoy from Conservatory Outlet is the main national web site, in addition to an individually styled and hosted site that is customised – and importantly, optimised – to their company, in their specific area. This follows the strong and clear corporate identity of Conservatory Outlet but will also carry specific messages and design elements that are specific to each network member. Much of this is provided free of charge to members of the network.

“It is not the web site itself that is the key element here; a number of companies will provide this,” explained Mitchell. “What makes the Conservatory Outlet web site so effective is the back office work that means if you type ‘conservatories’ into Google, Conservatory Outlet will consistently be one of the top names listed; few of the big national retailers do this as effectively. And, perhaps more importantly, when someone is looking a little more specifically, dropping the area into the search, then the web site of the dealer in that area will enjoy their name popping up at the top of the list for thousands of key words entered by homeowners. We get hundreds of high quality sales leads from this.”

Installation boss Andy Ross says that the sales leads translate to better business and more satisfied customers: “Because many of the people that come to us through an Internet search have carried out a lot of research as part of the process, they are better informed and understand the key issues better. Our installation process is structured, using installers that are the best in the business and we communicate what is happening and when it is happening. And this all leads to very happy customers, who tell their friends and family. Again,” adds Ross, “this is a traditional approach but applied very effectively.”

The showrooms themselves are also a key part of the Conservatory Outlet dealer network requirement. Clearview’s latest is located on a large retail park in Warrington, surrounded with such retail giants as Toys ‘R’ Us in addition to a host of other home improvement outlets, such as tile centres. With a large car park it is destination shopping at its best. An investment of £150,000 has ensured that there is plenty for the visiting homeowner to become excited about, with interiors that are inspiring in themselves to offer Mr and Mrs Jones plenty to get the creative juices flowing for their stylish end of terrace, or the Ponsonby-Smythes for their country seat.

New styles abound, including examples of Orangeries with both brick and preformed pilasters. Ultraframe’s intriguing ‘Verandah’ is also to be found as well as the ever popular bi fold doors, something that Conservatory Outlet has recently begun manufacturing.

The objective therefore is very simple: all efforts are directed at driving traffic to the showrooms because once there, any reasonably interested homeowners will have difficulty in walking away. And with Conservatory Outlet’s market-beating online effectiveness and, in the North of England at least, regular television advertising, it is an unbeatable package. That there is no premium charged by Conservatory Outlet for such powerful marketing is extraordinary.

Says Mitchell: “It was a no brainer to use Conservatory Outlet when we began Clearview simply as our investment went into the first showroom and infrastructure. But now we have a choice, we could market ourselves quite comfortably. But why would we when we have the best marketing package in the country, free of charge?”

To find out more about Clearview Home Imporvements visit www.theconservatoryoutlet.co.uk or yopu can click on www.conservatoryoutlet.co.uk.

Ideally located on a new Warrington retail park adjacent to other home improvement retailers and major retail brands from all sectors, the new Clearview showroom is the result of a £150,000 investment to create what is believed by Conservatory Outlet to be ‘the best retail conservatory showroom in the North of England and probably the UK’.

The showroom contains 8 fully featured conservatories in a range of styles, including a number of orangeries constructed using traditional brick and others using the latest modular components. A range of colours also illustrates the options open to customers, with bi-fold doors bound to provide an attraction to visitors. Every conservatory is fully furnished in a range of styles, designed throughout by a professional interior designer.

Clearview, which was formed just two years ago and a member of the Conservatory Outlet network from day one, has leapt to become the region’s leading retailer installing 60 conservatories a month with a sales value of £7.5 million last year through its existing branches in Preston, Lancashire and Holmes Chapel, Cheshire. The Warrington branch is confidently expected to boost the company’s sales by £2.5 million in its first year.

Clearview Home Improvements, Warrington Showroom

“Clearview Home Improvements fully embrace the ideals and professionalism that we aspire to at Conservatory Outlet,” commented Matthew Glover, the company’s managing director. “It is a superb operation that significantly builds upon the marketing support that we provide by creating its own television and other regional advertising; the rapid growth enjoyed by Clearview is the result of total professionalism.”

Clearview sales director Chris Mitchell believes that the marketing might of being a part of the Conservatory Outlet network has been a keystone in the success of the company: “Between us the directors of Clearview have more than 40 years in the business. But the superb marketing support, including television advertising and the industry’s best internet advertising & marketing team, has helped us become the region’s number one retailer in just two years.”

Readers interested in further information on Conservatory Outlet should visit a special website: www.conservatoryoutlet.co.uk